OtterBox had ventured into coolers and tumblers as an expansion past cases and power. Bringing our roots to life but with the trusted durability and quality OtterBox is known for in the tech space. After a few seasons of hard and soft coolers, I received an ask to explore our style segment as they step out into nature. Utilizing our backpack soft cooler and drink-ware, the use case was bonfires at the beach, summer fun on the boat, paddle boarding with friends, and overall a more approachable version of what we were already doing in this space.

Before fully expanding into this new segment, the approach was to introduce projects that already matched current products and create an evergreen assortment.